The Can of the Year Awards ceremony took place at The Canmaker Summit 2019 held in London from October 9 to 10, 2019, where the Company's consolidated subsidiary Toyo Seikan Co., Ltd. won "Can of the Year Prototype Bronze award" for its proprietary neck embossing technology "FINE" (Fantastic and Impressive Neck shaped can).
"FINE" is a unique decorative can with its neck area capable of being embossed, enabling this container to display eye-catching messages such as product name or advertising slogan.
Embossed decoration has normally been positioned on the can sidewall, not suitable for containers with thin sidewall such as aluminum DWI can for beverage, as the embossing lowers axial load strength. Since the embossing of "FINE" is placed on the neck area so as not to affect the axial load strength, there is no need to thicken the sidewall, resulting in an attractive can that offers both the light weighting and embossed decoration.
With "FINE", consumers can not only read through the impressive lettering with hand-made touch, but can also enjoy the package by feeling tactile impression. In addition to messages such as alert for food safety, letters and symbols, various new values can be created and conveyed to consumers.
Targeting a package worthy of high-quality and high-value added contents, "FINE" is now in the final stage of development.
