Toyo Seikan Group Holdings Co., Ltd. ( “Toyo Seikan Group Holdings”; Tokyo 5901; President: Ichio Otsuka) has received the Bronze Award in the PROFESSIONAL CONCEPTS category of the Professional Conceptual Work - Beverages at the Pentawards 2024* international packaging design competition for their Drawable Can beverage can design.
The Pentawards, which have been held since 2007 to recognize outstanding packaging design worldwide, have now recognized Toyo Seikan Group Holdings’ achievements for the tenth time. The company will continue to create products that spark joy in customers and society as a whole, not merely in terms of functionality but also in design, as packaging plays an essential role in people’s lives.
Overview
Canned beverages are convenient for scenes where many people gather, such as parties and camping, but it can be difficult to know which can is one's own. The design concept of the Drawable Can allows an individual to add their own expressions to the printed characters, making it easy to identify their own can at a glance.
By combining function—distinguishing one’s can—with the playful element of drawing, this innovative packaging design has also been recognized for its ability to promote communication through comparing and sharing drawings among friends.
* The Pentawards is an international competition that has been held since 2007 to recognize outstanding packaging design worldwide. The judging process is divided into eight main categories, each with subcategories. Every year, the judging panel selects Bronze, Silver, and Gold Awards from each subcategory and one Platinum Award from each main category. Additionally, one Diamond Award is selected as the overall winner.