Both companies were also recognized at the 48th Kinoshita Award for the 500ml Coca-Cola®1 lightweight bottle made from 100% recycled PET, receiving the Improvement & Rationalization Category prize for the second consecutive year.
1 “Georgia” and “Coca-Cola” are registered trademarks of The Coca-Cola Company.
Commemorative photo of the 49th Kinoshita Award ceremony on Friday, June 13.
From left to right: Tomohiko Nakamura, Assistant Manager, Metal Container Technology Department, Technical Center, Toyo Seikan;
Akiko Tanaka, Senior Manager, Package Technical, Innovation & Supply Chain Japan & South Korea Operating Unit at Coca‑Cola (Japan) Company, Limited.;
Yuma Sakamaki, Sales Department 8, Toyo Seikan
Some of the featured Georgia-brand products
Georgia Emerald Mountain Blend, Georgia Golden Drip Low Sugar,
Georgia Platinum Black, Georgia Prime Blend
Toyo Seikan and Coca-Cola have been working for many years to reduce the weight of their beverage containers. Since August 2024, the aluminum beverage cans used for Georgia-brand products have used Toyo Seikan’s Compression Bottom Reform (CBR) technology to increase bottom pressure resistance. This has reduced materials usage by 13% compared to conventional 185g aluminum beverage cans, reducing the weight of the can body from 7.0g to 6.1g while maintaining the same internal pressure resistance despite the thinner aluminum. This is the result of the technical capabilities of and partnership between Toyo Seikan and Coca-Cola.
We will continue to contribute to environmental sustainability and the realization of a sustainable society through the development and provision of these products and services.
The innovative CBR2 technology allows both high can-bottom compression strength and lightweight designs, surpassing traditional can manufacturing techniques. It also contributes to reducing GHG emissions by minimizing the use of aluminum materials.
2 CBR won the Gold Award in the Prototype Category at the Cans of the Year Awards 2020 hosted by The Canmaker magazine.
The Kinoshita Award was established by the Japan Packaging Institute in commemoration of the late Kinoshita Matasaburo, who was the second president of the association, for his long-standing contributions to the packaging industry. The award is presented annually to individuals or organizations in three categories: (a) outstanding achievements in packaging research and development, (b) outstanding achievements in packaging improvement and rationalization, and (c) outstanding achievements in creating new fields in packaging.
Toyo Seikan Co., Ltd. has been dedicated since its establishment to manufacturing packaging containers that recognize the importance of packaging. As a leading company in the industry, we have consistently supplied containers that meet the values and needs of our customers. Our mission is to contribute to the happiness and prosperity of humanity through packaging containers, which are part of the social infrastructure that supports everyday life. We are committed to developing and providing unique, high-value-added products and services that satisfy our customers and to contributing to the advancement of society, and we will continue to strive toward each new leap forward.