From December 23rd, our company will be operating a The Museum of Package Culture" will be holding a special exhibition on the theme of package design.
Package design is a tool that communicates the value of a brand and plays an important role in branding products and services.
By combining and rearranging "colors and shapes that evoke the contents" and "accurate text information," unique products continue to be born on the market.
During this process, "theories," which can be thought of as symbols used to identify products, may spontaneously emerge, such as "tea looks like this" or "kimchi is this color."
This special exhibition focuses on the "theories" that exist in people's memories.
The experimental packaging is intended to paradoxically highlight the impression that packaging design leaves on people and its possibilities.
The exhibits range from combinations that defy theory and embody unexpected ideas, to "somehow different" discomfort and "somehow different" fascinating ideas.
We hope you will stop by and get a feel for the role of package design.
The Museum of Package Culture 's 17th Small Container Exhibition "Something's Different: The Role of Package Design"
[Dates] Monday, December 23, 2019 - Friday, February 21, 2020 * (Closed on Saturdays, Sundays, and public holidays)
[Time] 9:00-19:00 *Ends at 17:00 on the first day only
【venue】The Museum of Package Culture
Osaki Forest Building 1F, 2-18-1 Higashigotanda, Shinagawa-ku, Tokyo
Package design is a tool that communicates the value of a brand and plays an important role in branding products and services.
By combining and rearranging "colors and shapes that evoke the contents" and "accurate text information," unique products continue to be born on the market.
During this process, "theories," which can be thought of as symbols used to identify products, may spontaneously emerge, such as "tea looks like this" or "kimchi is this color."
This special exhibition focuses on the "theories" that exist in people's memories.
The experimental packaging is intended to paradoxically highlight the impression that packaging design leaves on people and its possibilities.
The exhibits range from combinations that defy theory and embody unexpected ideas, to "somehow different" discomfort and "somehow different" fascinating ideas.
We hope you will stop by and get a feel for the role of package design.
The Museum of Package Culture 's 17th Small Container Exhibition "Something's Different: The Role of Package Design"
[Dates] Monday, December 23, 2019 - Friday, February 21, 2020 * (Closed on Saturdays, Sundays, and public holidays)
[Time] 9:00-19:00 *Ends at 17:00 on the first day only
【venue】The Museum of Package Culture
Osaki Forest Building 1F, 2-18-1 Higashigotanda, Shinagawa-ku, Tokyo