Sunnap Co., Ltd. (Head office: Taito-ku, Tokyo; President and CEO: Kiyoshi Uchida; hereinafter referred to as "Sunnap"), a consolidated subsidiary of our company, has developed "Wind-Resistant Paper Plates," the industry's first paper plates that are "hard to be blown away by the wind" thanks to a unique design that reduces the effects of wind, in conjunction with the renewal of its core brand "SUNNAP WHITE."
The product will be available at supermarkets, home improvement stores, specialty stores, and mass retailers nationwide from March 2026. It is the perfect product for outdoor leisure activities on windy days, such as cherry blossom viewing and spring camping.
The "Wind-Resistant Paper Plates" are a new product released as part of the "SUNNAP WHITE" brand renewal, and embody the brand's renewal concept of "Strong and Beautiful." While being "hard to blow away by the wind," the plates are durable when handled, resistant to oil and heat thanks to their coating, and feature a beautiful new design. These are products that pursue quality and functionality, elevating the atmosphere of barbecues and home parties at an affordable price.
As a pioneering company in simple tableware and outdoor goods, Sunnap has sold paper plates and paper cups under its own brands, such as "SUNNAP WHITE." In a consumer survey * investigating the actual usage of paper plates, more than half of the respondents answered that they felt "paper plates are vulnerable to wind (easily blown away)." This revealed that existing paper plates have the issue of being "easily blown away by the wind" when used outdoors.
In response to this, Sunnap decided to renew the "SUNNAP WHITE" brand under the new concept of "Strong and Beautiful" in order to solve the issues with paper plates up until now and further improve customer satisfaction. As the first new product, Sunnap developed a paper plate that is "resistant to being blown away by the wind." Thanks to the reliable manufacturing technology of our group, which has been involved in the manufacture of containers for many years, we were able to create a product that is the first in the industry to achieve wind resistance while also combining the high quality of being made in Japan.
*Survey conducted by Mindshare Co., Ltd. in October 2025
As a pioneering company in tableware and recreational items, Sunnap has grown alongside its customers since its founding in 1968, under the motto of "Safety, Security, and Quality." Utilizing over 50 years of manufacturing know-how, we develop environmentally friendly products, and as a brand manufacturer trusted by our customers, we provide products that can be used safely and with peace of mind.
■ Contact information for product inquiries
Sunnap Co., Ltd.
Matsuo, Market Strategy Group, Product Department
TEL: 03-3862-8965 Email: shigeki_matsuo@tokan.co.jp
■ Contact Information
Toyo Seikan Group Holdings, Ltd.
Sustainability Promotion Department Corporate Communications Group Nakanori, Takada, Kakimoto, and Ichihashi
TEL: 03-4514-2026 Mail: tskg_contact@tskg-hd.com