Open Up! Products and Services
Many people are concerned about UV damage to their hair, such as dryness, frizz, and color fading. However, UV care for hair is often put off because it seems like an extra step. This product is a multi-care hair spray that combines "UV care, shine, and styling" into one bottle, making it easy to incorporate into various lifestyle situations, from busy mornings to travel and business trips.
Furthermore, its non-greasy formula makes it a 2-way product that can be used not only on hair but also on the body *, supporting total care before going out.
*Excluding the face
Traditionally, a high concentration of UV absorbers has resulted in stickiness and heaviness, which can negatively impact the user experience.
This product achieves both the highest level of UV protection (SPF50+/PA++++) and a lightweight feel through our proprietary technology that optimizes the formulation and balance of ingredients.
Furthermore, a fine mist is released with just one pump, thinly and evenly enveloping the entire hair, preventing stickiness caused by applying too much.
I believe this is a very appealing product for users. This product is one of a proactive line of products that addresses the needs of people who view hair as a form of self-expression—such as wanting to change color or avoid damage—which has been a challenge until now. I feel it is a product that supports users in "becoming the person they want to be."
In solving problems, we believe that if we go beyond just functionality and become more aware of the value we are creating—including experiential consumption, meaningful consumption, and even the cultivation of culture—we can achieve even better results.
